{"id":28425,"date":"2026-02-19T17:51:48","date_gmt":"2026-02-19T17:51:48","guid":{"rendered":"https:\/\/macite.tg\/?p=28425"},"modified":"2026-02-19T17:52:02","modified_gmt":"2026-02-19T17:52:02","slug":"eritaj-2026-le-patrimoine-et-la-culture-au-coeur-du-marketing-territorial","status":"publish","type":"post","link":"https:\/\/macite.tg\/?p=28425","title":{"rendered":"\u00c9RITAJ 2026 : Le patrimoine et la culture au c\u0153ur du marketing territorial"},"content":{"rendered":"\n<p><strong><em>Apr\u00e8s pr\u00e8s de vingt ans d\u2019engagement au service du patrimoine, un grand rendez-vous culturel togolais change de dimension. Anciennement connu sous les noms de Patrimoine, Afrotitud ou encore Situ Foirexpo des Lacs, le festival se r\u00e9invente et adopte une nouvelle identit\u00e9 forte : \u00c9ritaj. Un nom court, puissant, \u00e9vocateur.<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>Une vision claire : faire du patrimoine et de la culture l\u2019ADN d\u2019un marketing territorial ambitieux.<\/em><\/strong><\/p>\n\n\n\n<p>L\u2019annonce a \u00e9t\u00e9 faite par son D\u00e9l\u00e9gu\u00e9 G\u00e9n\u00e9ral, Lat\u00e9ko\u00e9 Dick. Pour lui, ce changement n\u2019est pas une rupture, mais l\u2019aboutissement naturel d\u2019un projet lanc\u00e9 en 2008.<\/p>\n\n\n\n<p><em>\u00ab \u00c9ritaj traduit ce que nous avons toujours fait : pr\u00e9server, promouvoir et transmettre notre h\u00e9ritage. \u00bb<\/em> Mais cette \u00e9dition marque un tournant strat\u00e9gique. \u00c9ritaj ne se positionne plus seulement comme un \u00e9v\u00e9nement culturel. Il s\u2019affirme comme une v\u00e9ritable semaine du patrimoine et de la culture, pens\u00e9e comme un levier de d\u00e9veloppement territorial. Car aujourd\u2019hui, le patrimoine n\u2019est plus seulement m\u00e9moire : il est ressource. La culture n\u2019est plus uniquement expression : elle devient strat\u00e9gie.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"851\" height=\"315\" src=\"https:\/\/macite.tg\/wp-content\/uploads\/2026\/02\/OTR_Ferer-pour-batir-1.jpg\" alt=\"\" class=\"wp-image-28230\" srcset=\"https:\/\/macite.tg\/wp-content\/uploads\/2026\/02\/OTR_Ferer-pour-batir-1.jpg 851w, https:\/\/macite.tg\/wp-content\/uploads\/2026\/02\/OTR_Ferer-pour-batir-1-300x111.jpg 300w, https:\/\/macite.tg\/wp-content\/uploads\/2026\/02\/OTR_Ferer-pour-batir-1-768x284.jpg 768w\" sizes=\"auto, (max-width: 851px) 100vw, 851px\" \/><\/figure>\n\n\n\n<p>Sous le th\u00e8me <em>\u00ab Patrimoine et culture : l\u2019ADN d\u2019un marketing territorial ambitieux \u00bb,<\/em> \u00c9ritaj 2026 place au c\u0153ur des d\u00e9bats une question essentielle : comment transformer la richesse culturelle en moteur d\u2019attractivit\u00e9, d\u2019innovation et de d\u00e9veloppement durable ?<\/p>\n\n\n\n<p>Spectacles, rencontres B to B, circuits touristiques, conf\u00e9rences, expositions, ateliers\u2026 La programmation se veut plurielle et structur\u00e9e. Artistes, chercheurs, entrepreneurs culturels, d\u00e9cideurs publics et grand public seront r\u00e9unis autour d\u2019une ambition commune : positionner le patrimoine comme un outil strat\u00e9gique de rayonnement territorial.<\/p>\n\n\n\n<p>Dans un contexte o\u00f9 la culture est souvent r\u00e9duite au divertissement, \u00c9ritaj revendique une approche plus audacieuse. Les \u00e9changes scientifiques et professionnels occuperont une place centrale, afin d\u2019explorer la structuration du secteur culturel, la valorisation des identit\u00e9s locales et l\u2019int\u00e9gration du patrimoine dans les politiques publiques.<\/p>\n\n\n\n<p>Le message est clair : Un territoire qui valorise sa culture renforce son attractivit\u00e9. Un territoire qui prot\u00e8ge son patrimoine consolide son identit\u00e9. Un territoire qui investit dans sa culture pr\u00e9pare son avenir.<\/p>\n\n\n\n<p>Selon Lat\u00e9ko\u00e9 Dick, la culture doit \u00eatre consid\u00e9r\u00e9e au m\u00eame titre que l\u2019\u00e9ducation ou la sant\u00e9 dans les strat\u00e9gies publiques. Elle constitue un v\u00e9ritable levier de transformation \u00e9conomique et sociale.<\/p>\n\n\n\n<p>\u00c9ritaj ambitionne ainsi de f\u00e9d\u00e9rer les acteurs culturels autour d\u2019une r\u00e9flexion collective sur la contribution du patrimoine au d\u00e9veloppement durable des territoires, notamment \u00e0 l\u2019\u00e9chelle locale.<\/p>\n\n\n\n<p>Rendez-vous du 31 mars au 5 avril 2026, au CETEF Togo 2000 et \u00e0 l\u2019Institut fran\u00e7ais du Togo, pour six jours d\u2019intelligence culturelle, de c\u00e9l\u00e9bration et de projection vers l\u2019avenir.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"509\" height=\"720\" src=\"https:\/\/macite.tg\/wp-content\/uploads\/2026\/02\/OTR_Payez-la-TVM-simple-et-pratique.jpg\" alt=\"\" class=\"wp-image-28304\" srcset=\"https:\/\/macite.tg\/wp-content\/uploads\/2026\/02\/OTR_Payez-la-TVM-simple-et-pratique.jpg 509w, https:\/\/macite.tg\/wp-content\/uploads\/2026\/02\/OTR_Payez-la-TVM-simple-et-pratique-212x300.jpg 212w\" sizes=\"auto, (max-width: 509px) 100vw, 509px\" \/><\/figure>\n<\/div>\n\n\n<p>Avec \u00c9ritaj, le Togo affirme une conviction forte : aucun territoire ne peut se construire durablement sans assumer son h\u00e9ritage.<\/p>\n\n\n\n<p>\u00c9ritaj, ce n\u2019est pas seulement un festival. C\u2019est une strat\u00e9gie. C\u2019est une identit\u00e9. C\u2019est l\u2019avenir qui s\u2019enracine dans la m\u00e9moire.<\/p>\n\n\n\n<p><strong>(In LE MEDIUM N\u00b0690 du 17 au 23 F\u00e9vrier 2026)<\/strong><\/p>\n\n\n\n<p><a><strong><em>@macite.tg&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/em><\/strong><\/a><\/p>\n\n\n\n<p><strong><em>E-mail&nbsp;: <\/em><\/strong><a href=\"mailto:maciteinfo@gmail.com\"><strong><em>maciteinfo@gmail.com<\/em><\/strong><\/a><strong><em>; <\/em><\/strong><a href=\"mailto:bawela1@gmail.com\"><strong><em>bawela1@gmail.com<\/em><\/strong><\/a><strong><em><\/em><\/strong><\/p>\n\n\n\n<p><strong><em>Pour vos annonces, (publi)reportages, etc., joignez-nous au (00228)91515309\/<strong>79872224 <\/strong><strong><\/strong><\/em><\/strong><\/p>\n\n\n\n<p><strong><em>www.macite.tg, L\u2019information, la bonne&nbsp;!<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"text-justify mb-2\" >Apr\u00e8s pr\u00e8s de vingt ans d\u2019engagement au service du patrimoine, un grand rendez-vous culturel togolais change de dimension. Anciennement connu sous les noms de Patrimoine, Afrotitud ou encore Situ Foirexpo des Lacs, le festival se r\u00e9invente et adopte une nouvelle identit\u00e9 forte : \u00c9ritaj. Un [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":28428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,18],"tags":[],"class_list":["post-28425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9RITAJ 2026 : Le patrimoine et la culture au c\u0153ur du marketing territorial -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/macite.tg\/2026\/02\/19\/eritaj-2026-le-patrimoine-et-la-culture-au-coeur-du-marketing-territorial\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9RITAJ 2026 : Le patrimoine et la culture au c\u0153ur du marketing territorial -\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s pr\u00e8s de vingt ans d\u2019engagement au service du patrimoine, un grand rendez-vous culturel togolais change de dimension. 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