{"id":28048,"date":"2026-02-04T17:12:49","date_gmt":"2026-02-04T17:12:49","guid":{"rendered":"https:\/\/macite.tg\/?p=28048"},"modified":"2026-02-04T17:13:15","modified_gmt":"2026-02-04T17:13:15","slug":"ketao-le-marketing-social-au-service-de-la-vaccination-des-enfants","status":"publish","type":"post","link":"https:\/\/macite.tg\/?p=28048","title":{"rendered":"K\u00c9TAO : Le marketing social au service de la vaccination des enfants"},"content":{"rendered":"\n

Malgr\u00e9 les efforts soutenus du gouvernement togolais et de ses partenaires, 34 496 enfants \u00e2g\u00e9s de 0 \u00e0 11 mois ne re\u00e7oivent pas la troisi\u00e8me dose de vaccins contre cinq maladies \u00e9vitables, selon les donn\u00e9es du minist\u00e8re de la Sant\u00e9. Si le Togo a enregistr\u00e9 des progr\u00e8s notables dans la r\u00e9duction de la mortalit\u00e9 infanto-juv\u00e9nile ces derni\u00e8res ann\u00e9es, des poches de r\u00e9sistance \u00e0 la vaccination persistent, notamment au sein de certaines communaut\u00e9s.<\/em><\/strong><\/p>\n\n\n\n

Pour y faire face, le Programme \u00e9largi de vaccination (PEV), pilier du syst\u00e8me de sant\u00e9, s\u2019appuie d\u00e9sormais sur une approche compl\u00e9mentaire et innovante : le marketing social. Cette strat\u00e9gie vise \u00e0 rapprocher les services de sant\u00e9 des populations, \u00e0 lever les freins culturels et \u00e0 influencer positivement les comportements en faveur de la vaccination.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

Des relais communautaires pour rapprocher la vaccination des familles<\/strong><\/p>\n\n\n\n

\u00c0 Bonwa\u00ef, localit\u00e9 situ\u00e9e \u00e0 environ neuf kilom\u00e8tres de la ville de K\u00e9tao, dans la pr\u00e9fecture de la Binah, le marketing social prend corps \u00e0 travers l\u2019action des Agents de soins communautaires (ASC). Ces acteurs de proximit\u00e9, choisis par leurs communaut\u00e9s, jouent un r\u00f4le cl\u00e9 dans l\u2019identification et le suivi des enfants non ou incompl\u00e8tement vaccin\u00e9s.<\/p>\n\n\n\n

Parmi eux, Demon Abdou, agriculteur et p\u00e8re de famille, consacre plusieurs heures par jour \u00e0 cette mission. Cartable et stylo en main, il sillonne les concessions du village pour rep\u00e9rer les \u00ab enfants perdus de vue \u00bb<\/em>, ceux qui n\u2019ont pas encore commenc\u00e9 ou achev\u00e9 leur calendrier vaccinal.<\/p>\n\n\n\n

\u00ab Deux \u00e0 quatre heures par jour, plusieurs fois par semaine, je fais du porte-\u00e0-porte pour v\u00e9rifier les carnets de vaccination et discuter avec les mamans \u00bb, <\/em>explique-t-il.<\/p>\n\n\n\n

Dans cette d\u00e9marche de marketing social, la confiance est centrale. Parlant la langue locale et partageant les r\u00e9alit\u00e9s quotidiennes des familles, l\u2019ASC devient un messager cr\u00e9dible, capable de d\u00e9construire les rumeurs, de r\u00e9pondre aux inqui\u00e9tudes et de promouvoir les b\u00e9n\u00e9fices de la vaccination.<\/p>\n\n\n\n

Changer les comportements pour sauver des vies<\/strong><\/p>\n\n\n\n

Concr\u00e8tement, Demon Abdou v\u00e9rifie les cartes de vaccination, remplit les fiches de r\u00e9f\u00e9rencement mises \u00e0 disposition par le centre de sant\u00e9 et enregistre les donn\u00e9es via l\u2019application Kobo Collect, qu\u2019il transmet ensuite \u00e0 l\u2019infirmier pour assurer la prise en charge des enfants concern\u00e9s.<\/p>\n\n\n\n

Mais son action va au-del\u00e0 de la vaccination. Il sensibilise les femmes au respect du calendrier vaccinal et contribue au d\u00e9pistage pr\u00e9coce du paludisme et de la malnutrition, illustrant une approche int\u00e9gr\u00e9e de la sant\u00e9 communautaire.<\/p>\n\n\n\n

\u00ab Avant, certaines femmes n\u2019amenaient pas leurs enfants se faire vacciner. Beaucoup d\u2019enfants tombaient souvent malades et certains en mouraient par ignorance. Aujourd\u2019hui, gr\u00e2ce \u00e0 la sensibilisation, les mamans ont compris et les enfants vaccin\u00e9s se portent mieux \u00bb, <\/em>se r\u00e9jouit-il.<\/p>\n\n\n\n

Les r\u00e9sultats sont encourageants. Lors d\u2019une sortie, l\u2019ASC peut visiter sept \u00e0 dix m\u00e9nages, parfois au d\u00e9triment de ses propres activit\u00e9s agricoles. Un engagement qu\u2019il consid\u00e8re comme un sacrifice collectif pour le bien-\u00eatre du village.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

Un engagement communautaire \u00e0 renforcer<\/strong><\/p>\n\n\n\n

Si le marketing social, port\u00e9 par les ASC, contribue \u00e0 am\u00e9liorer l\u2019adh\u00e9sion des familles \u00e0 la vaccination, des d\u00e9fis subsistent, notamment en mati\u00e8re de motivation et de r\u00e9gularit\u00e9 des incitations financi\u00e8res.<\/p>\n\n\n\n

\u00ab Cela fait plusieurs mois que je n\u2019ai pas re\u00e7u ma prime mensuelle. Pourtant, le travail continue, car la sant\u00e9 des enfants n\u2019attend pas \u00bb,<\/em> confie Demon Abdou.<\/p>\n\n\n\n

\u00c0 K\u00e9tao comme ailleurs, cette approche d\u00e9montre que changer les comportements, en s\u2019appuyant sur la communaut\u00e9, est un levier puissant pour renforcer la couverture vaccinale. En pla\u00e7ant les familles au c\u0153ur de la strat\u00e9gie, le marketing social contribue \u00e0 prot\u00e9ger durablement la sant\u00e9 des enfants, pour chaque enfant, partout.<\/p>\n\n\n\n

La R\u00e9daction<\/strong><\/p>\n\n\n\n

@macite.tg        <\/em><\/strong><\/a><\/p>\n\n\n\n

E-mail : <\/em><\/strong>maciteinfo@gmail.com<\/em><\/strong><\/a>; <\/em><\/strong>bawela1@gmail.com<\/em><\/strong><\/a><\/em><\/strong><\/p>\n\n\n\n

Pour vos annonces, (publi)reportages, etc., joignez-nous au (00228)91515309\/79872224 <\/strong><\/strong><\/em><\/strong><\/p>\n\n\n\n

www.macite.tg, L\u2019information, la bonne !<\/em><\/strong><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Malgr\u00e9 les efforts soutenus du gouvernement togolais et de ses partenaires, 34 496 enfants \u00e2g\u00e9s de 0 \u00e0 11 mois ne re\u00e7oivent pas la troisi\u00e8me dose de vaccins contre cinq maladies \u00e9vitables, selon les donn\u00e9es du minist\u00e8re de la Sant\u00e9. Si le Togo a enregistr\u00e9 […]<\/p>\n","protected":false},"author":2,"featured_media":28050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,5],"tags":[],"class_list":["post-28048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-sante"],"yoast_head":"\nK\u00c9TAO : Le marketing social au service de la vaccination des enfants -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/macite.tg\/?p=28048\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K\u00c9TAO : Le marketing social au service de la vaccination des enfants -\" \/>\n<meta property=\"og:description\" content=\"Malgr\u00e9 les efforts soutenus du gouvernement togolais et de ses partenaires, 34 496 enfants \u00e2g\u00e9s de 0 \u00e0 11 mois ne re\u00e7oivent pas la troisi\u00e8me dose de vaccins contre cinq maladies \u00e9vitables, selon les donn\u00e9es du minist\u00e8re de la Sant\u00e9. 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