{"id":16837,"date":"2024-09-27T11:07:05","date_gmt":"2024-09-27T11:07:05","guid":{"rendered":"https:\/\/macite.tg\/?p=16837"},"modified":"2024-09-27T11:07:57","modified_gmt":"2024-09-27T11:07:57","slug":"tony-parker-aux-cotes-de-tshisekedi-en-rdc-developper-son-soft-power-via-le-sport-les-ambitions-cachees-dun-nouvel-elephant-blanc","status":"publish","type":"post","link":"https:\/\/macite.tg\/?p=16837","title":{"rendered":"TONY PARKER AUX COTES DE TSHISEKEDI EN RDC\u00a0: D\u00e9velopper son soft power via le sport, les ambitions cach\u00e9es d\u2019un nouvel \u2018\u2019\u00e9l\u00e9phant blanc\u2019\u2019"},"content":{"rendered":"\n

L\u2019ancien basketteur international, reconverti en homme d\u2019affaires, fait ses premiers pas \u00e0 Kinshasa. Et cela arrange bien l\u2019administration Tshisekedi, qui r\u00eave de d\u00e9velopper son soft power via le sport.<\/em><\/strong><\/p>\n\n\n\n

Une star s\u2019est pos\u00e9e \u00e0 Kinshasa. Gloire de la Nba, l\u00e9gende du basketball fran\u00e7ais, porteur de la flamme olympique \u00e0 Paris\u2026 Tony Parker a pass\u00e9 soixante-douze heures en Rdc, fin septembre, afin de pr\u00e9senter ses ambitions pour d\u00e9velopper le sport congolais. \u00ab On veut bien s\u00fbr travailler sur les infrastructures, amener le savoir-faire, venir r\u00e9guli\u00e8rement ici avec nos propres coachs, amener notre expertise et puis, apr\u00e8s, d\u00e9velopper [les joueurs] et les faire devenir pros en France \u00bb, <\/em>a d\u00e9clar\u00e9 le champion \u00e0 la presse.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

Rencontre avec Tshisekedi<\/strong><\/p>\n\n\n\n

\u00ab TP \u00bb \u00e9tait accompagn\u00e9 de l\u2019ancien basketteur congolais Yacine Ben Fylla, qui a fait carri\u00e8re en France avant de se consacrer aux affaires en Rdc. Une fili\u00e8re de recrutement pourrait voir le jour entre le club lyonnais de l\u2019Asvel, g\u00e9r\u00e9 par Tony Parker, et Ballers Agency, la structure qui regroupe \u00e0 la fois l\u2019acad\u00e9mie de basket et l\u2019agence de marketing sportif de Yacine Ben Fylla. Le recrutement, en 2023, du joueur congolais Paul Mbiya Kabenga par l\u2019\u00e9quipe Espoirs de l\u2019Asvel est le fruit de ce partenariat. \u00ab Il y a un gros vivier [de joueurs] au Congo, plus qu\u2019au S\u00e9n\u00e9gal, mais eux, ils ont les infrastructures \u00bb,<\/em> alerte Yacine Ben Fylla.<\/p>\n\n\n\n

Avec Parker, ils proposent aussi de g\u00e9rer des infrastructures comme la future Arena de Kinshasa pour \u00e9viter qu\u2019elle ne devienne \u00ab un \u00e9l\u00e9phant blanc \u00bb, <\/em>\u00e0 l\u2019image de ces stades laiss\u00e9s \u00e0 l\u2019abandon faute d\u2019activit\u00e9 p\u00e9renne. Une telle ambition se devait d\u2019\u00eatre valid\u00e9e au sommet. \u00ab Le Congo est un pays tr\u00e8s politique. Il fallait d\u2019abord voir la t\u00eate, le pr\u00e9sident \u00bb<\/em>, r\u00e9sume Yacine Ben Fylla. Tony Parker a donc pr\u00e9sent\u00e9 sa feuille de route \u00e0 f\u00e9lix Tshisekedi \u00e0 la Cit\u00e9 de l\u2019Union africaine ainsi qu\u2019au ministre de la Communication, Patrick Muyaya.<\/p>\n\n\n

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\u00ab On voulait voir dans quelle mesure Tony Parker peut accompagner le sport congolais avec son carnet d\u2019adresses \u00bb,<\/em> explique Didier Budimbu, le ministre des Sports, qui \u00e9tait aux c\u00f4t\u00e9s du champion lors de sa visite. La venue d\u2019une telle c\u00e9l\u00e9brit\u00e9 doit permettre de rassurer les investisseurs internationaux. \u00ab Nous mettons en place une certaine diplomatie sportive <\/em>\u00bb, affirme le ministre, qui avait rencontr\u00e9 le basketteur cet \u00e9t\u00e9 lors des Jeux olympiques de Paris.<\/p>\n\n\n\n

C\u2019est aussi dans cette optique de soft power<\/em> que le gouvernement congolais a approuv\u00e9 un projet de sponsoring avec le club italien de l\u2019AC Milan pour promouvoir la destination Congo. Une d\u00e9marche qui fait \u00e9cho aux campagnes d\u2019influence dans le sport men\u00e9es par le rival rwandais, dont le slogan \u00ab Visit Rwanda \u00bb<\/em> s\u2019affiche sur les maillots des \u00e9quipes du Paris Saint-Germain, d\u2019Arsenal ou du Bayern Munich.<\/p>\n\n\n\n

Ambassadeur du Congo<\/strong><\/p>\n\n\n\n

Kinshasa devrait par ailleurs faire de Tony Parker son ambassadeur avec un passeport en bonne et due forme. Son association avec le gouvernement congolais doit \u00eatre formalis\u00e9e dans un contrat de cinq ans renouvelables, qui n\u2019a pas encore \u00e9t\u00e9 sign\u00e9 et dont le montant n\u2019a pas \u00e9t\u00e9 d\u00e9voil\u00e9. Cet honneur rappelle ceux r\u00e9serv\u00e9s \u00e0  Jean-Claude Van Damme<\/a>, d\u00e9sign\u00e9 ambassadeur jeunesse, faune et investissements en 2022, ainsi qu\u2019au chanteur Gims et \u00e0 son fr\u00e8re Dadju, nomm\u00e9s ambassadeurs culturels. Sans r\u00e9sultats connus pour le pays.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

\u00ab On est un pays d\u2019annonces \u00bb,<\/em> conc\u00e8de Yacine Ben Fylla. Il sait que la classe politique peut vouloir profiter d\u2019une c\u00e9l\u00e9brit\u00e9 pour briller sans n\u00e9cessairement s\u2019investir dans le projet mis en avant. Il se souvient avec amertume du coup de com\u2019 d\u2019Ali Bongo Ondimba en 2015, quand celui-ci avait fait venir Lionel Messi pour une visite \u00e9clair factur\u00e9e\u2026 3,5 millions d\u2019euros, selon France Football<\/em>.<\/p>\n\n\n\n

Ambitions africaines<\/strong><\/p>\n\n\n\n

Si Yacine Ben Fylla \u00ab prend des pincettes \u00bb<\/em> quant au soutien des autorit\u00e9s, il se porte garant du s\u00e9rieux de Tony Parker. \u00ab J\u2019ai une relation avec Tony depuis plusieurs ann\u00e9es, on se parle, il a ses ambitions africaines. On a pass\u00e9 une semaine ensemble \u00e0 se voir du matin au soir, je pense le conna\u00eetre un peu mieux. Je pense savoir pourquoi il a r\u00e9ussi \u00e0 tr\u00e8s haut niveau : son attention aux d\u00e9tails, son envie de toujours bien faire les choses, \u00e0 la limite de la manie \u00bb,<\/em> rassure Yacine Ben Fylla.<\/p>\n\n\n\n

De passage \u00e0 Kinshasa, le bon \u00e9l\u00e8ve Parker a rendu visite aux \u00e9quipes de l\u2019antenne locale de l\u2019Agence fran\u00e7aise de d\u00e9veloppement (Afd). Une visite de courtoisie rendue possible par R\u00e9my Rioux, le directeur g\u00e9n\u00e9ral de l\u2019Afd, qu\u2019il conna\u00eet personnellement. Si l\u2019Afd ne s\u2019est pas engag\u00e9e \u00e0 soutenir le projet de Tony Parker en Rdc, elle a d\u00e9j\u00e0 travaill\u00e9 avec le Fran\u00e7ais en Angola. L\u2019agence et le basketteur soutiennent un club de basket f\u00e9minin, Escola Desportiva Formigas do Cazenga.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

\u00ab Je souhaite d\u00e9velopper mon acad\u00e9mie en Afrique \u00bb, d\u00e9clarait Parker lors du sommet Afrique-France de Montpellier auquel il participait le 8 octobre 2021. La Rdc fait figure de prochaine cible, \u00e0 condition que tous les acteurs s\u2019entendent. Son \u00e9quipe est repartie les mains vides, avec \u00ab un go\u00fbt d\u2019inachev\u00e9 \u00bb,<\/em> selon Yacine Ben Fylla, qui assure que tout le monde est sur la m\u00eame ligne.<\/p>\n\n\n\n

MSN<\/strong><\/p>\n\n\n\n

@macite.tg        <\/em><\/strong><\/p>\n\n\n\n

E-mail : <\/em><\/strong>maciteinfo@gmail.com<\/em><\/strong><\/a>; <\/em><\/strong>bawela1@gmail.com<\/em><\/strong><\/a><\/em><\/strong><\/p>\n\n\n\n

Pour vos annonces, (publi)reportages, etc., joignez-nous au (00228)91515309\/79872224 <\/strong>www.macite.tg, L\u2019information, la bonne !<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019ancien basketteur international, reconverti en homme d\u2019affaires, fait ses premiers pas \u00e0 Kinshasa. Et cela arrange bien l\u2019administration Tshisekedi, qui r\u00eave de d\u00e9velopper son soft power via le sport. Une star s\u2019est pos\u00e9e \u00e0 Kinshasa. Gloire de la Nba, l\u00e9gende du basketball fran\u00e7ais, porteur de la […]<\/p>\n","protected":false},"author":2,"featured_media":16848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,1,7],"tags":[],"class_list":["post-16837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-politique","category-sports"],"yoast_head":"\nTONY PARKER AUX COTES DE TSHISEKEDI EN RDC\u00a0: D\u00e9velopper son soft power via le sport, les ambitions cach\u00e9es d\u2019un nouvel \u2018\u2019\u00e9l\u00e9phant blanc\u2019\u2019 -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/macite.tg\/?p=16837\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TONY PARKER AUX COTES DE TSHISEKEDI EN RDC\u00a0: D\u00e9velopper son soft power via le sport, les ambitions cach\u00e9es d\u2019un nouvel \u2018\u2019\u00e9l\u00e9phant blanc\u2019\u2019 -\" \/>\n<meta property=\"og:description\" content=\"L\u2019ancien basketteur international, reconverti en homme d\u2019affaires, fait ses premiers pas \u00e0 Kinshasa. 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