{"id":12983,"date":"2024-03-01T18:14:58","date_gmt":"2024-03-01T18:14:58","guid":{"rendered":"https:\/\/macite.tg\/?p=12983"},"modified":"2024-03-01T18:15:00","modified_gmt":"2024-03-01T18:15:00","slug":"consommation-locale-la-vmb-veut-booster-le-secteur-de-lartisanat","status":"publish","type":"post","link":"https:\/\/macite.tg\/?p=12983","title":{"rendered":"CONSOMMATION LOCALE : \u00a0La Vmb veut booster le secteur de l\u2019artisanat"},"content":{"rendered":"\n

\u00ab Consommer local \u00bb tel \u00e9tant l\u2019appel lanc\u00e9 par le gouvernement togolais \u00e0 toute la nation depuis quelques ann\u00e9es. Le secteur artisanal s\u2019est engag\u00e9 pour sa part \u00e0 la professionnalisation de ses m\u00e9tiers ainsi qu\u2019\u00e0 la qualit\u00e9 de ses produits. C\u2019est dans cette optique que l\u2019association Vall\u00e9e des M\u00e9tiers de Beaut\u00e9 (Vmb) a organis\u00e9, le samedi 17 f\u00e9vrier 2024 \u00e0 Lom\u00e9, un forum de discussion, une premi\u00e8re apr\u00e8s sept (07) ans d\u2019activit\u00e9s. Ce forum qui vise l\u2019am\u00e9lioration des performances et de la redynamisation des m\u00e9tiers de beaut\u00e9, a vu la participation des membres de la Vmb mais aussi des experts en qualit\u00e9, en l\u2019occurrence Yves Madow Nagou, ancien ministre de l\u2019Agriculture, Prof d\u2019\u00e9conomie \u00e0 l\u2019universit\u00e9 de Lom\u00e9, Dr Chantal Goto, directrice des laboratoires \u00e0 l\u2019Itra, et Dr Luc Agbobli, ancien directeur de l\u2019Itra.<\/em><\/strong><\/p>\n\n\n\n

La rencontre a permis aux artisans, membres de l\u2019association Vall\u00e9e des M\u00e9tiers de Beaut\u00e9, de plancher sur les m\u00e9thodes \u00e0 adopter pour am\u00e9liorer les m\u00e9tiers des artisans en g\u00e9n\u00e9ral et ceux de la beaut\u00e9 en particulier. <\/p>\n\n\n

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\u00ab Nous avons initi\u00e9 ce forum de discussion pour redynamiser la Vmb, faire la promotion de nos produits et soutenir la consommation locale. Donc nous voulons partir de l\u00e0 pour mieux d\u00e9velopper les m\u00e9tiers des artisans et aussi les structurer en fili\u00e8res. Nous sommes entre acteurs des m\u00e9tiers de beaut\u00e9 pour recueillir les suggestions, les propositions et mieux les travailler pour pouvoir am\u00e9liorer les strat\u00e9gies \u00e0 adopter \u00bb,<\/em> a indiqu\u00e9 \u00c9ric Am\u00e9tsip\u00e9, President de la Vmb.<\/p>\n\n\n\n

Face aux lacunes et difficult\u00e9s exprim\u00e9es par les membres de la Vmb, les experts en \u00e9conomie et en qualit\u00e9 des produits ont outill\u00e9 ces derniers sur les proc\u00e9dures \u00e0 observer \u00e0 court, moyen et long terme pour l\u2019atteinte des objectifs notamment la redynamisation de la Vmb pour booster la consommation locale. <\/p>\n\n\n\n

A en croire le pr\u00e9sident de la Vmb, le d\u00e9fi reste la mise en pratique des recommandations des diff\u00e9rentes communications des experts. \u00ab Nous allons voir comment et par quel moyen mettre en pratique ces recommandations pour mieux r\u00e9ussir le projet qu\u2019est la Vmb. Nous sommes en train de rentrer dans la 7\u00e8me ann\u00e9e avec la Vmb avec un parcours mitig\u00e9 mais nous sommes tr\u00e8s appr\u00e9ci\u00e9s \u00e0 l\u2019international et m\u00eame national. Nous allons mieux faire pour attirer car nous parlons de la beaut\u00e9 donc, il faut chercher, d\u00e9velopper pour attirer \u00bb<\/em>, a laiss\u00e9 entendre Eric Am\u00e9tsip\u00e9.<\/p>\n\n\n

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L\u2019association s\u2019engage ainsi \u00e0 court terme \u00e0 s\u2019informer, se former et assurer la visibilit\u00e9 des m\u00e9tiers de beaut\u00e9 ; \u00e0 moyen terme \u00e0 encourager les artisans \u00e0 contr\u00f4ler la qualit\u00e9 en analysant leurs produits, organiser les diff\u00e9rents m\u00e9tiers en fili\u00e8res, faire conna\u00eetre les produits sur les march\u00e9s local et international.<\/p>\n\n\n\n

A long terme, elle entend commercialiser des produits de qualit\u00e9, cr\u00e9er et d\u00e9velopper des vitrines et centrales d\u2019achat, travailler pour l\u2019\u00e9mergence des meilleures industries de beaut\u00e9.<\/p>\n\n\n\n

L\u2019Association Vall\u00e9e des M\u00e9tiers de Beaut\u00e9 (Vmb) est une initiation togolaise, cr\u00e9\u00e9e en 2017 suite au 5\u00e8me Forum International Afrique et Beaut\u00e9 (Fiab) organis\u00e9 \u00e0 Lom\u00e9 en 2017 par Lvmh (leader mondial de la beaut\u00e9), Cosmetic Valley (r\u00e9seau mondial de la beaut\u00e9) et d\u2019autres partenaires internationaux.<\/p>\n\n\n\n

La Vmb est cr\u00e9\u00e9e pour f\u00e9d\u00e9rer les acteurs et actrices pour la cosm\u00e9tique et la beaut\u00e9. Elle compte 267 membres adh\u00e9rents et sympathisants.<\/p>\n\n\n

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Aujourd\u2019hui, la Vmb est devenue une marque panafricaine connect\u00e9e \u00e0 53 pays sur 4 continents. Elle a r\u00e9ussi \u00e0 organiser et participer \u00e0 52 \u00e9v\u00e8nements durant les 7 ans. La Vmb est une organisation tr\u00e8s appr\u00e9ci\u00e9e, en partenariat avec plusieurs organisations mondialement reconnues dont la F\u00e9d\u00e9ration Internationale Afrique et Beaut\u00e9 (Fiab), Africa Beauty Forum, Alliance des Communes et Territoires Engag\u00e9s (Acte), Ive International, Med\u00e9s Communication & Salon Afrique Unie et d\u2019autres en Afrique, Am\u00e9rique et Europe.<\/p>\n\n\n\n

Carole A. (In CHRONIQUE DE LA SEMAINE n\u00b0711 du 29 f\u00e9vrier 2024)<\/strong><\/p>\n\n\n\n

@macite.tg        <\/em><\/strong><\/a><\/p>\n\n\n\n

E-mail : <\/em><\/strong>maciteinfo@gmail.com<\/em><\/strong><\/a>; <\/em><\/strong>bawela1@gmail.com<\/em><\/strong><\/a><\/em><\/strong><\/p>\n\n\n\n

Pour vos annonces, (publi)reportages, etc., joignez-nous au (00228)91515309\/79872224 <\/strong>www.macite.tg, L\u2019information, la bonne !<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab Consommer local \u00bb tel \u00e9tant l\u2019appel lanc\u00e9 par le gouvernement togolais \u00e0 toute la nation depuis quelques ann\u00e9es. Le secteur artisanal s\u2019est engag\u00e9 pour sa part \u00e0 la professionnalisation de ses m\u00e9tiers ainsi qu\u2019\u00e0 la qualit\u00e9 de ses produits. C\u2019est dans cette optique que […]<\/p>\n","protected":false},"author":2,"featured_media":12990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-12983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture"],"yoast_head":"\nCONSOMMATION LOCALE : \u00a0La Vmb veut booster le secteur de l\u2019artisanat -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/macite.tg\/?p=12983\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CONSOMMATION LOCALE : \u00a0La Vmb veut booster le secteur de l\u2019artisanat -\" \/>\n<meta property=\"og:description\" content=\"\u00ab Consommer local \u00bb tel \u00e9tant l\u2019appel lanc\u00e9 par le gouvernement togolais \u00e0 toute la nation depuis quelques ann\u00e9es. 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